Porsche

Pebble Beach Concours d'Elegance Interactive Environments

Objective: Develop and execute 3 “uniquely Porsche” interactive environments, enabling luxury auto enthusiasts to interact with the brand.

My role: I helped pitch and win the Porsche experiential business. I led the development of the “Forever Porsche” concept: creating a series of cohesive experiences that enabled guests to explore different aspects of the brand's rich heritage and experience the new models.

Results: 593 test drives, dozens of news leads and 16% sales growth for the quarter year-over-year.

Forever Porsche: The Zentrum

Forever the Legacy: Peter Hay Hill

Forever Racing: Laguna Seca

Digital & Interactive Content