Stems

Stems

Branding | Packaging | Content | E-commerce

Stems (@wearstems, wearstems.com) is a new legwear brand with a mission to modernize the women’s socks & hosiery retail experience. They needed a modern brand identity and content to help introduce some digital brand-love into a forgotten product category through style, inclusive sizing and a modern online shopping experience—reviving hosiery by combining a Dove attitude with a Glossier business model. 

Brand Development + Applications

Packaging

The minimalist packaging was designed to stand out from traditional brands. Bold use of color and typography replace the staid and expected product shots.

Social Content + Communications

We developed a strong social presence on Instagram and Facebook through consistent fresh content, UGC and customer interaction, shopper ads, daily IG Stories, helpful emails, and the occasional meme.