Intuit
Quickbooks Connect 2014
Objective: Organize a conference event with a simple goal: unite entrepreneurs, small businesses, accountants and developers under one roof to connect, grow & learn from each other.
My role: Come up with a central theme and develop a design system to cover 550,000 sq. ft. of space, including building wrap, way-finding signage, and partner booths.
Results: Quickbooks Connect 2014 was Intuit's first conference in a series that continues to this day. We achieved an audience of over 4,000 guests, spread out between keynote speakers, workshops, breakout sessions, hackathons, and Main Street, the central row of small business sponsor booths.
